Glamor and spirit. That’s the best way to describe Rodeo Drive during the holidays. This is a must-visit location to get into the holiday spirit, even if you can’t afford to shop at some of the stores. Be sure to check out the brightly lit storefronts and displays. If you head towards Rodeo Two, you will find likely see Santa and hear holiday music or see carolers. Look up at the intersection of Wilshire and Beverly Drive and you will spot Santa’s sleigh led by the famous reindeer Rudolph.