The New Balance Fitness Challenge is a free kids fitness event led by professional athletes. This event is a community program to promote the next generation’s passion for movement and the pursuit of lifelong health, well-being and success. It is designed to promote cardiovascular fitness, strength, and flexibility. All participants receive a t-shirt and challenge journal, encouraging them to track their fitness activities, goals and challenges, learn about the importance of nutrition and healthy lifestyle practices and providing journal engagement opportunities. This event is free to attend.